Sara Cwynar (b. 1985) is the recipient of the 18th Baloise Art Prize. In a manner as entertaining as it is complex, her work Soft Film (2016) explores fundamental aspects of photography, its production and its dissemination in digital and analogue systems.

The film features other people’s discarded objects, purchased by the artist on eBay, as well as photographs she has acquired in a second-hand shop, all of which she collects, organizes and archives according to colour, material and content. The work also addresses topics of relevance to society, for example the circulation and value of objects or feminist themes, as well as the meaning of personal and historical occurrences.